¹ Titin Sumarni,²Sri Wahyuningsih

^1,2Bengkalis State Islamic Religious College

DOI : https://doi.org/10.58806/ijsshmr.2024.v3i12n17

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ABSTRACT

BUMDES Strategy in Improving the Economy by Utilizing MarketPlace Through Internet Media and Supporting and Inhibiting Factors in Improving the Economy by Utilizing MarketPlace Through Internet Media. The research method used is a qualitative method. The results of the study are that the utilization of Marketplace through the Internet is one of the efforts made by BUMDes to optimize innovation in order to market BUMDes products that are online-based, through marketplace applications to expand product marketing. Product marketing still uses marketplaces on social media. Supporting Factors for BUMDes Sungai Alam in Improving the Economy by Utilizing Market Placa Through Internet Media, namely Fairly good internet network access is very helpful in the marketing process using social media, such as BUMDes product promotions have been carried out on Marketplace social media on Facebook and Instagram. The inhibiting factor for BUMDES Sungai Alam is that logistics are a challenge for business actors who utilize E-Commerce in marketing and shipping goods. The payment method itself has not been determined, where transactions when shipping goods are still carried out using the Cash on Delivery (COD) method which is the consumer's choice in purchasing goods belonging to BUMDes Sungai Alam. Consumers still often cancel purchases of ordered goods, making it difficult for BUMDES Sungai Alam to develop.

KEYWORDS:

Marketing Strategy Market Place, Internet, BUMDES

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